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Grocery store coffee is not “mysterious.” It is engineered. Built for national shelves, long timelines, and predictable taste across millions of bags. Specialty coffee is built on a different set of incentives; and much better for you.
The tropics have long been associated with happiness, relaxation, and renewal. For centuries, people have felt intuitively drawn to tropical and coastal regions — not just for beauty, but for how these environments make us feel.
Coffee is a tropical crop, and its flavor is shaped long before a roaster ever warms up. Time, humidity, soil, rainfall, etc. all play a part in flavor development.